02
From Concept to Opportunity
A business idea is the foundation of every entrepreneurial venture. This module explores how to generate, evaluate, and refine business ideas — with a special focus on sustainable and eco-friendly opportunities. You will learn creative techniques for idea generation and frameworks for assessing viability.
A structured creativity framework for generating business ideas
Click on any letter above to explore the SCAMPER technique
A business idea is a concept that can be used for commercial purposes. It typically centers on a product or service that can be sold for money. A good business idea solves a real problem, addresses an unmet need, or improves on an existing solution. The best ideas emerge from the intersection of passion, skills, and market opportunity. In the context of eco-entrepreneurship, business ideas also consider environmental impact and sustainability.
Key Points
Worksheets and templates to practice what you've learned
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