Business Model Canvas

Designing Your Business Architecture

The Business Model Canvas (BMC) is a strategic management tool that provides a visual framework for developing, describing, and analyzing business models. This module teaches you how to use the BMC to design a complete and coherent business model for your eco-entrepreneurial venture.

Business Model Canvas

Click on each block to explore the 9 building blocks

Download BMC Template (PDF) →

Course Content

The Business Model Canvas, developed by Alexander Osterwalder, is a one-page visual tool that captures the essential elements of a business model. It consists of 9 building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. The BMC enables entrepreneurs to design, test, and pivot their business models rapidly.

📥 Download the official Business Model Canvas template: https://4952096.fs1.hubspotusercontent-na1.net/hubfs/4952096/Assets%20-%20Downloads/Business%20Model%20Canvas%20-%20Strategyzer%20-%20v2.1.pdf

Key Points

9 building blocks cover all aspects of a business model
Visual format enables rapid iteration and testing
Start with the Value Proposition and Customer Segments
The right side describes value creation; the left side describes value delivery

Module Quiz

Question 1 of 520%

How many key sections does the Business Model Canvas have?

Downloadable Resources

Worksheets and templates to practice what you've learned

Sources & Literature

[1]B-ECO Project Results: https://b-eco.erasmus.site/it/project-results/
[2]Osterwalder, A., Pigneur, Y. (2010): Business Model Generation. John Wiley & Sons.
[3]Goljar, M. (2012): Poslovno modeliranje. Ustvarjalnik. Ljubljana.
[4]Maurya, A. (2014): Running Lean.